protection made personal
Created after seeing skin cancer up close, The Beach Rooster was built to make daily sunscreen protection lighter, easier, and something people actually want to wear.
why we started
The Beach Rooster began with our dad, whose lifelong time in the sun led to ongoing basal-cell carcinoma surgeries.
Watching someone you love go through repeated skin cancer treatments changes the way you think about protection.
It became clear that prevention matters, and it is never too early to build better habits.
For the next generation of our family, and for anyone who spends time outdoors, we wanted to create a sunscreen people would actually wear consistently.
Not thick.
Not greasy.
Not something left in a beach bag.
An ultra-lightweight, comfortable, high-performing, product that is easy to reach for every day.
WHY WE’RE DIFFERENT
Our SPF 50 tinted mineral sunscreen was created to solve the common reasons people skip sunscreen. It leaves no heavy residue or white cast, it's easy to use, travel and reef-friendly.
Benefits
- Ultra-light feel
- Tinted formula that blends naturally
- No heavy residue
- No white cast
- Broad-spectrum UVA/UVB protection
- Water-resistant formula
- Reef-friendly mineral approach
- Comfortable enough for daily wear
Because the best sunscreen is the one you actually wear.
Made with intention
Sunscreen should protect more than just skin.
Our mineral-based formula was created for high performance, everyday comfort, and ingredients chosen with both skin and ocean health in mind.
We value transparency. Explore our ingredient guide to learn what’s inside and why each ingredient was chosen.
Ingredient transparency
We created this guide so you can better understand what goes on your skin and why each ingredient was chosen.