Toxic SPF Is Costing You More Than You Think
Sunscreen is a staple in surf shops, resorts, beach stores, hotel gift shops, spas, and outdoor retailers. But many businesses are waking up to a growing problem: harmful ingredients still found in many conventional sunscreen formulas.
For retailers trying to align inventory with customer health, environmental responsibility, and strong margins, choosing the right sunscreen is essential.
The Problem: Most Sunscreen on the Market Is Doing Harm
The average consumer grabs sunscreen assuming it's helping them, but many popular chemical-based SPFs include ingredients like oxybenzone and octinoxate—both linked to coral reef bleaching, hormone disruption, and allergic reactions.
While more states and countries are banning these toxic ingredients, many shops are still unknowingly stocking shelves with outdated formulas.
Today’s customers want sunscreen that feels good to use, aligns with their values, and fits a healthier lifestyle. Retailers who ignore that shift risk losing trust, repeat purchases, and revenue.
That’s where The Beach Rooster comes in.
The Solution: A Safe Sunscreen Choice for Smarter Retailers
The Beach Rooster is a reef-friendly, tinted, mineral-based, sunscreen brand founded by Maggie Raymond and her father Jeff Raymond, who lives with ongoing skin cancer.
Finding a solution was personal to them.
Their mission is simple: create high-performing mineral sunscreen that protects skin while reflecting a more conscious way to shop.
Unlike many chemical sunscreens, The Beach Rooster uses non-nano zinc oxide to provide broad-spectrum sun protection with a tinted formula designed for a smoother, more wearable finish.
“Our goal was to create a product that is reef-friendly, but also high performing,” says Raymond. “Retailers should feel confident in what they’re selling.”
Whether you run a boutique surf shop, resort store, spa, outdoor retailer, or coastal lifestyle business, The Beach Rooster offers a premium sunscreen option built for today’s customer.
Before you place your next sunscreen order, here are three things to consider.
1. Reef-Friendly Is No Longer Optional
Many travelers are actively searching for reef-friendly sunscreen when visiting coastal destinations. In places such as Hawai'i and other ocean-focused markets, ingredient awareness is especially high and toxic products are banned.
Stocking reef-friendly SPF is becoming the standard, not a trend.
2. Mineral Formulas Outperform in Clean Beauty Sales
Customers interested in clean beauty, skincare, and healthier ingredients are no longer a niche audience.
Zinc-based sunscreen, especially tinted mineral formulas, appeals to shoppers looking for:
- Broad-spectrum SPF protection
- Mineral active ingredients
- Better cosmetic wear
- Premium everyday sun care
Buyers focused on wellness, skincare, and sustainability are looking for mineral SPF, not chemical.
3. Wholesale Shouldn’t Mean Compromise
The Beach Rooster offers wholesale partnerships with fair margins, low minimums, premium packaging, and reliable U.S. shipping.
That means retailers do not have to choose between strong presentation, customer demand, and product values.
Stock your shelves with ethics and aesthetics.
The Bottom Line
Today’s sunscreen customer is more informed than ever.
By offering premium mineral sunscreen that is reef-friendly, high-performing, and aligned with modern values, retailers can meet demand while standing out in a crowded market.
The Beach Rooster helps businesses upgrade their sunscreen selection with a product customers can feel good about buying.
To inquire about wholesale or request samples, email info@thebeachrooster.com
Protect the ocean.
Protect your customers.
Protect your bottom line.
With The Beach Rooster.